At a certain point in an artist’s career it becomes imperative to have a truly fine publication documenting his or her body of work, the journey, and the process. Unfortunately, these kinds of books are not what most large corporate publishers are willing to take on because they are quite labor-intensive for such small print runs, in other words, the numbers just don’t make sense.
We believe creating books for artists—while they are alive and can set the record straight—is vital. It’s our passion and is why we are committed to doing it right.
We publish elegant large format books featuring poignant critical essays and interviews written by well-respected authorities in the art world today. Each book is a finely crafted work of art, from the faithful color reproductions and classic design to the creamy-rich paper and solid hardcover binding. We lead you through the process, making it easy and enjoyable, from start to finish. And, for national distribution, we work with the University of New Mexico Press.
Let’s face it; publishing books of this caliber is expensive. We’re not a huge publishing house. We use the tried-and-true investor-based model. There are many ways to tweak this concept to make it viable for each individual artist, but essentially, we work with you to create a limited edition fine art book package that can be pre-sold to collectors, galleries and patrons, the proceeds of which can cover the expense of the entire publication.
VISION: We take the time to listen and develop your vision for the perfect representation of you and your work. This vision will guide the entire process, as well as the look and feel of your book.
TIME COMMITMENT: You can expect your book to take a minimum of a year to complete. We will provide you with a schedule, that, if adhered to, will ensure smooth sailing through the process.
EDIT: Based on the over-arching vision for your book, we will, together, select the best writer or writers to speak about you and your art. Also, if you choose to include a personal essay or interview, which we strongly recommend, we will work with you to make this as easy as possible. We know writing about your own career can be tedious, even torturous, but fear not. We are here to help.
DESIGN should never get in the way of your art. We prefer clean and contemporary layouts that let your work breathe on the page. You will have the final say in design, ensuring that it reflects your esthetic.
PRINTING: We work with both foreign and domestic printer of quality, and send your book's specs out for bid before making a final decision.
PROMOTION AND MARKETING: University of New Mexico Press (UNMPress) not only gets your book into major retail outlets but also submits your title for appropriate awards. Please let us know if you have any museum or gallery openings with deadlines we need to meet. When it comes to marketing, we will discuss options with you, including online viral marketing.
DISTRIBUTION: UNMPress has national and international representatives. Your book will be listed in their catalogue, Books in Print, and on their secure website. It will be included in appropriate ads, direct mail pieces, and displayed at appropriate exhibits and conferences. UNMPress fills orders for books they sell worldwide. In addition to the fine work UNMPress does on your behalf, you are also free to sell books through your galleries, website and exhibitions. We will post your book on this site and created appropriate marketing to help promote and encourage sales of your book.
Book designer Terry Rigg has been working on corporate communications and identities, as well as children’s books, page-a-day calendars, and art and promotional catalogues, for the last 25 years. Some of the titles he has created are Ten Little Dinosaurs, Max the Minnow, Mystery in Bugtown, andFriends of a Feather. He has created the art catalogues for the Coors Western Art Exhibit and Sale, and Masterpieces of Colorado Landscape. His most recent book was Elevated Perspectives: The Paintings of Joellyn Duesberry. His client list includes: Gambro; Caribbean BCT; National Western Stock Show; Nordstrom Credit; Kaiser Permanente; Western Development Group; Gart Properties - Denver Pavilions; and the Denver Art Museum.
Documenting the lives artists is a passion for editor and publisher Rose Fredrick. Since graduating from California Polytechnic University more than 20 years ago, she has worked with hundreds of artists in gallery, museums and art center settings as a curator and writer. She was awarded a National Endowment for the Arts grant to curate and write the catalogue for the traveling exhibition Masterpieces of Colorado, a Rich Legacy of Landscape Painting, 2006-2008, and has curated the Coors Western Art Exhibit & Sale since 1997. Fredrick’s writing has appeared in Southwest Art Magazine, 5280 Magazine, Ovation, Opera Colorado Magazine, Colorado Expressions, The Artist Magazine, Breckenridge Magazine, and ArtRevue.
I just wanted to let you know that the book looks spectacular, the cover is breath taking. Joly will be represented in the most supreme way through this book. Thank you Rose and Terry, you guys are the best team ever. -Avni Patel, Assistant to Joellyn Duesberry